Video banners can take many forms and shapes to fit a site's page design. In its most simple form, a banner can just be a static button that appears on a product page as shown in the example here below:
These buttons are dynamically served by Liveclicker when a video is available. You are free to chose the form and size you want for each of your banners, which can be inserted into your product pages for instance, as demonstrated below:
Traditionally, video is best suggested with a thumbnail. Dynamic banners do exactly that: insert clickable thumbnails of video on a page.
These dynamic banners can show single thumbnails, or multiple thumbnails depending on your settings. Also, the size of the thumbnails and the surrounding styles can be changed to match your site's look and feel.
It's even possible to append metadata information to the banner, like the title for the video, its rating, views, etc.